PageRank vs. Search Result Ranking
Some people confuse Google PageRank (PR) with their page’s ranking for a certain search result for a certain keyword. Google PR is just one factor that is used to determine your page’s actual rank (position or placement) on a search results page for a given search query.
It is not uncommon to see a page with a lower PageRank value that is positioned higher on a search results page than a page with a higher PageRank. This shows that PageRank is not the most important factor in Google’s ranking algorithm. A properly keyword-optimized site with an average PageRank can outrank a non- optimized site with a higher PageRank.
This is common for many large corporate sites. The corporate site may have a high PageRank as a result of the large number of other sites that link to it, but they end up being outranked due to their lack of search engine optimization.
Toolbar PageRank vs. Actual PageRank
So how does one find out what the PageRank (PR) value is for a given page? Well, Google has a tool, called the Google Toolbar, which allows you to see a crude approximation of PageRank value. Download and install the free Google Toolbar at http://toolbar.google.com/. Once installed, it should look like this in your browser:
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