How do I increase my site's link popularity

One way linking building is part of the answer to the common question of 'How do I increase my site's link popularity?' This is one of the best SEO tools in the box, one way link building is a powerful organic SEO method that everybody has at their disposal.

One way link building increases your site's link popularity in the eyes of the search engines, and inturn increases your site's search engine result listing. One way links may gain your site additional 'walk through' visitors from sites that have linked to you. Better still, because a site has one way linked your site, it shouts at the search engines in a good old fashioned way... THIS IS A SUPERB WEBSITE!

You can use one way links to augment your site's chosen high traffic keywords. You see, if you use the keywords that you've chosen for your site as the 'title' of your site when obtaining a one way link, the search engines see this link back as a 'pat on the back' for your website by another 'independent' website; they assign a greater relevancy to your website in relation to the keyword/s used in the 'keyword anchor text' title displayed by the other site.

You've designed your site around a specific group of keywords, or created keyword rich relevant index-able pages within your site. You've utilised as many 'on-page optimisation factors' as possible, the search engines have visited and liked what they've seen. The problem being though is that most of the major search engines also have in-built algorithms that measure the number of sites linking back to yours.

This is a kind of programmed in 'safety net' that the search engines have that measures the number of sites linking back to you, and the method and/or wording used by the site in the anchor text of the link back to you. The search engines do this because they want their results to be as 'relevant' as possible. Another website linking back to your site using a carefully chosen keyword in the anchor text of the link back, is therefore seen by the search engines as a pat on the back for your site. This link back will boost your site's perceived relevancy for the keyword in question in SERPs, when search on by real life search engine users.

If you want to make one way link building as powerful as possible you should ensure your link anchor text contains at least one of your website page's meta tag keywords. These keywords will then naturally correspond to the relevant content or pages that you are having linked to on your website.

It follows therefore that if your site is about model trains, you'd try to get as many link backs to your site using the word model trains in the title / anchor text of the link. You could also use this method to target other model train related words. For instance, you could go for hornby model trains, if this had been previously identified by you as being a high traffic relevant keyword.

One way link building is a fantastic natural organic method of increasing your site's search engine result page ranking. There are a number of ethical ways of helping this method along and boosting your own site's search engine results on keywords of your choice.

Directory Submissions

Blog Feeding / Commenting

Active Participation In Relevant Forums

Community Space Marketing

Competitor Site Link Back Analysis