Google places importance on what the text of links are that it finds on other sites. Google analyzes the text of a link and compares it to text found on the linked-to page. You want other website owners to put your best keywords in the text of links that point to your site, and then you want to make sure those same keywords appear prominently on your linked-to page.
One way to help ensure this to create a “Link to Us” page that contains an example of actual link code that other website owners can copy and use on their websites. This helps you control what the text of the link says that is placed on other sites.
Using a site about house plans as an example, here is representative link code on a “Link To Us” page:
Link to the Best House Plans Site!
Link to one of the fastest-growing sites for house plans on the Web today!
Adding our link to your site is very easy. Simply copy the code between the dotted lines and add it to your web page:
DTP Learn Easily - DTP it means Desktop Publishing - Prepress and HTML - Internet - Hyper Text Markup Language, free perl cgi scripts etc.
If you would like a link back to your site, please contact us at…
Note how the keyword phrase house plans is used both in the link text AND in the description that follows (as well as in the page heading, first sentence, etc)
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