It is common to have outgoing links that are for the benefit of your customers and that you don’t expect reciprocal links back to your site for. A good example are links that go to specific book pages on Amazon.com. Clearly such links can benefit your visitors, but clearly also Amazon.com is not going to reciprocate by placing links on their site back to your site!
There are two methods you can use to prevent “leakage” of PageRank from non- reciprocating links on your site - the first of which is recommended.
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