If only the quantity of links to a site were important, every site on the Web would link indiscriminately with every other site and the site with the largest number of incoming links would be #1 for a given keyword. This clearly is not the case.
Specifically, the quality of a link on another site that points to your site is determined by the following factors:
1. Text of the link – does it contain your keywords? (This very important)
2. Text of other links on the same page – do they also contain, or are similar to, your keywords?
3. Title of linking page – does it contain, or is it related to, your keywords?
4. Page content – are your keywords used elsewhere on the linking page?
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