SEO
1 way link - A one way link is where Site A links to Site B without the other site linking back. These links are typically just for the benefit of your visitor.
see also: one way link The Truth About One Way Links
2 way link - A two way link is where Site A links to Site B and in return Site B links back to Site A. This is also known as reciprocal linking which is what the internet is built on.
see also: reciprocal link, two way links
Need help managing your 2 way link campaign?
3 way link - A three way link is where Site A links to Site B, Site B links to Site C, and Site C links to Site A. 3 way linking can be done successfully; however, it is frequently abused by black hat webmasters.
see also: triangular linking, three way links 3 Way Link: Traffic Builder Or Search-Engine Suicide
A
anchor tag - This is the HTML tag that will "link" to another site. Visitors clicking on the link will be directed to the other site. There are many options and opportunities to optimize this HTML tag.This is the opposite of a relative link.This is the opposite of an absolute link.
see also: HTML link, hyperlink
absolute link - An absolute link is an anchor tag where the href= or src= a full url.
I.e.
add link form - A page on your site where visitors and potential link partners are able to submit their site to you for a possible link exchange. Using an add link form will help other webmasters in linking to your site.
affiliate link - These links are typically provided to you by the company you are an affiliate of. These links typically have some type of identifier that indicates anyone clicking that link came from you.
Can I add affiliate links to my LinksManager-powered links pages?
anchor text - This is the information between the anchor tags that users click to get to your site. This is commonly referred to as your Link Title or Site Name.
see also: link text
auto-rotation - This is the practice of rotating your links so that all will get an opportunity to be on the front page of their category.
see also: link rotation
more information on LinksManager's Auto Rotation feature
B
backlinks - A link from another site that is pointing to your site. Many search engines have options to find how many backlinks you have to your site.
see also: inbound links
more information on how to track your backlinks with our link checker
bad links - Any link to a site that is irrelevant, not beneficial to your end user and/or only intended to boost search engine rankings. Such links can have negative effects on your search engine rankings.
see also: irrelevant link
black hat - The term that describes companies, individuals or programs that engage linking in unethical ways or using unethical practices.
Blacklist - In your LinksManager account this is the feature that blocks specific webmasters from submitting links to your add link page based on information such as specific keywords, sitename, URL, description and email address.
See a sample of the LinksManager Blacklist Here
blacklisted - To be removed from a directory or search engine. Blacklisting will occur for violating a site's terms and conditions.
blog - A website or section of a website where entries are written in chronological order and then displayed with the most recent entries showing first.
see also: LinkBlogs
more information on linking and blogging here
C
chicanery - Deception of an individual or company by trickery.
see also: gamesmanship
click tracking - A method of tracking how many visitors click on a specific link on your site or tracking how many visitors came to your site from an online advertisement.
see also: Top Links List
What are Top Links Lists? more information on click tracking
cloaking - Cloaking is a black hat technique in which the content presented to search engine spiders or link checkers is different from that presented to the user via their browser.
CMS content management system - A Content Management System (CMS) is a software system used for managing the content of your website. CMS is deployed primarily for interactive use by defined users and/or visitors.
CNAME - A CNAME record or canonical name record is an alias of one domain to another. This is useful when your hosting company doesn't offer FTP. A CNAME record would allow your links pages to be displayed at an address like: http://resources.yourdomain.com.
We can help you setup CNAME and/or FTP
D
dead link - A dead link or broken link is a link that points to a web page that is permanently unavailable. The most common result of a dead link is a 404 error, which indicates that the web server responded, but the specific page could not be found.
see also: link rot
Automatically remove dead links from your links pages with LinksManager
deep link - Deep linking is making a hyperlink that points to a specific page on another website, instead of that website's home page. This in turn results in multiple hyperlinks pointing to different pages of your site.
Why Deep Linking Equals Deeper Pockets
directory - An organized set of web pages or links displayed by category and subcategory. This is different from a search engine, as a directory is not displayed as a list of sites by keyword search.
see also: LinkPartners.com
dynamic link - A dynamic link is generated at the time the page is requested. Typically cgi and other scripts generate links from a database dynamically upon request. These types of links are difficult for the search engines and web spiders to find.
E
editor-based - Requiring human interaction in that link requests are approved one at a time by a human in order to facilitate ethical and thoughtful linking
View our Code of Ethics for more information
external link - Any link that is pointed outside of your site.
F
FFA free for all - A Web site that consists of pages with long lists of Web sites, and allows anyone to add their own link automatically regardless of relevance.
see also: link farm
LinksManager cannot be used for FFA linking
FTP file transfer protocol - used to transfer data from one computer to another over the Internet, or through a network.
What are the benefits to using FTP?
full duplex linking - A fully automated system where links are exchanged between sites without the editorial discretion and action of a human.
see also: black hat
The Fantasy World of Full Duplex Linking
G
gamesmanship - The use of dubious (although not technically illegal) methods to attempt to inflate search engine rankings.
see also: chicanery
A Guide to How Relevant Linking for the End User Will Benefit Your Website
Googlebot - A Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.
Google Patent Bears a Bit of Its Soul
Google SiteMaps - a google webmaster tool to inform Google about URLs on your website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site that you want Google to index.
see also: sitemap
H
HTML link - A link in your website that points to another page of your site or points to another page on a different site.
see also: anchor tag, hyperlink
hyperlink - A reference or navigation element in a document that points to either another section of the same document or on another document that may be on a different website.
see also: anchor tag, HTML link
I
iframe - or inline frame, is an HTML element which makes it possible to embed another web page inside the main web page.
see also: include, SSI server side includes
inbound links - An inbound link would be a link to your site from another site. Inbound links were the primary means of web navigation prior to the emergence of search engines. Inbound links are still one of the factors in search engine rankings.
see also: backlinks
include - An include is used to insert the code from one web page inside the main web page. This is done on the server side before the page is shown to the visitor.
see also: iframe, SSI server side includes
irrelevant link - A link to another site that has nothing to do with your site's theme, focus, genre or visitors. Irrelevant linking is practiced by black hat webmasters and will negatively affect your site's search engine rankings. Even Google states clearly in their guidelines - "have relevant sites link to yours."
see also: bad link
A Guide to How Relevant Linking for the End User Will Benefit Your Website
J
K
L
link activation - The process of sending an email to a submitting webmaster to verify that they used a valid email address and that this person requested a link exchange.
link baiting - creating content or features within a website that somehow baits visitors to place links to it from their websites.
LinkBlogs - Combining the power of reciprocal linking and blogging, the LinkBlogs feature supercharges your links pages with dynamic, automatically updated content never before seen on the Internet!
see also: blog
LinkBlogs - Combining the Power of Linking and Blogging
link building - One of many optimization processes in which you build a directory of relevant sites for the benefit of your end user.
link checkers - Spiders and robots that crawl the Internet and store all the links they find per site in order to compile those urls and report back to the user the status of any inbound links on other sites.
What is the Reciprocal Link Checker and how does it work?
link expiration - The practice of expiring a link after a certain period of time. Links will display until that date and then be removed from the links pages.
link farm - any group of web sites that all hyperlink to every other page in the group without regard for relevancy. Although some link farms can be created by hand, most are created through automated programs and services.
see also: FFA free for all
more information on why LinksManager is not a link farm here
LinkLets - a powerful method for displaying links from your LinksManager account. Linklets allow for alternative publishing methods other than the standard "Yahoo"-style, categorized search engine directory including full customization and exciting new design possibilities.
Linklets are a powerful method for displaying links from your LinksManager account.
LMS link management system - A Link Management System (LMS) is a software system used for managing the links to and from your website. LMS is deployed primarily to help manage the time consuming process of linking with other sites.
LinksManager is the ONLY patented LMS system on the Internet
link partner - A link partner is any webmaster that you have an agreement to exchange reciprocal links.
LinkPartners.com - a categorized directory of websites that are actively engaged in exchanging reciprocal links, link swapping, and link exchange with other relevant sites. LinkPartners provides you with an exclusive, editor-based resource for easily locating like-minded sites.
see also: directory
more information on LinkPartners.com here
link popularity - a measure of the quantity and quality of other web sites that link to a specific site. It is an example of the move by search engines towards off-the-page-criteria to determine quality content and is used by most all search engines today.
see also: PageRank, PR
link relevance - A measure of how another site's content compliments your site's content. Sites with similar themes and visitors are encouraged to swap links.
A Guide On How to Find Relevant Quality Link Partners
link request - An email from one webmaster asking another webmaster if they are interested in exchanging links.
see also:
Step Four - Write an Effective Link Exchange Request Letter/Mailer
link rot - the process by which links on a website gradually become irrelevant or broken as time passes, because websites that they link to disappear, change their content or redirect to new locations.
see also: dead link
Automatically prevent link rot on your links pages with LinksManager
link rotation - rotating your links on your links pages so each link has an equal opportunity to be displayed on the first page of it's category.
see also: auto rotation
more information on LinksManager's link rotation feature
link strategy - an overall plan or goal for your link exchange campaign. Knowing in advance how you are going to perform and solicit link exchanges is important.
Setting Proper Link Strategy Goals For Your Links Pages
link swapping - a mutual agreement between webmasters for their sites to link with each other.
link text - This is the information between the anchor tags that users click to get to your site. This is commonly referred to as your Link Title or Site Name.
see also: anchor text
M
meta tag - is a meta element used to provide information about a web page. These elements must be placed as tags in the head section of an HTML or XHTML document and are used to further describe the specific page.
"Silver Bullet Points" To Enhance Your LinksManager Experience
N
natural linking - building a link campaign over a period of time where the linking occurs at a natural rate. Search engines look at the rate which you obtain links and unnatural increases in your site linking will be noticed by the search engines.
see also: organic linking
Google And LinksManager Agree, Linking Should Be Done Naturally
natural search results - these are the results that are produced when searching any search engine that are not "sponsored" or paid for.
nofollow attribute - nofollow is a non-standard HTML attribute value used to instruct search engines that a hyperlink should not influence the link target's ranking in the search engine's index. This is used by many blogging programs to avoid spamming the search engines.
Does LinksManager let me know if one of my link partners is employing "nofollow" in any way?
O
oblique linking - linking with other sites in your industry's vertical markets. They may not be directly relevant to your business or visitor but would be vertically relevant.
The Fine Art Of Oblique Linking
one way links - A 1 way link is where Site A links to Site B without the other site linking back. These links are typically just for the benefit of your visitor.
see also: 1 way links
The Truth About One Way Links
optimization - improving your site for the benefit of your visitors and the search engines.
see also: SEO search engine optimization
"Silver Bullet Points" To Enhance Your LinksManager Experience
organic linking - building a link campaign over a period of time where the linking occurs at a natural or organic rate. Search engines look at the rate which you obtain links and unnatural increases in your site linking will be noticed by the search engines.
see also: natural linking
Google And LinksManager Agree, Linking Should Be Done Naturally
outbound links - Any link on your web site that points to a different website.
P
PageRank - A method developed and patented by Stanford University and Larry Page (cofounder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking number is based on the number and quality of inbound links pointing at a page.
see also: PR, link popularity
Google Page Rank and Linking - An Alternative View
paid links - Any link that you pay another webmaster to post on their site. These links are discredited by the search engines and can result in your site being blacklisted.
see also: bad links, black hat
Hard Times For Paid Link Hucksters
PPC pay per click - search engine marketing where the search engine charges your web site on a per click basis for advertising. Often, an auction is held to see who is willing to pay the most for users and win the advertisement until someone is willing to pay more.
LinkPartners Forum: Let's discuss PPC (pay per click)
PR - The abbreviation for Google's PageRank. This is typically followed by a number from 0-10. I.e. The official white house web site has a PR10 which is the highest possible.
see also: PageRank, link popularity
Is Google Really Planning To Put PageRank Out To Pasture?
Q
R
reciprocal link - a link on another person's site that is pointing back to your site in exchange for you linking to their site.
see also: 2 way link, two way link
Why Reciprocal Linking Works
reciprocal link ratio - the ratio of reciprocating links to the total number of your active links. This ratio varies greatly based on industry and relevancy of the links. Anywhere from 30%-70% is a good ratio depending on your link strategy.
Interpreting Your Reciprocal Link Ratio
relative links - A relative link has an anchor tag where the href= or src= a partial url.
I.e.
relevant links - A link to another site that has compliments your site's theme, focus, genre or visitors. Relevant linking is practiced by white hat webmasters and will positively affect your site's search engine rankings. Even Google states clearly in their guidelines - "have relevant sites link to yours."
Insider Information On Search Engines And Reciprocal Linking
ResponseRank - Our system for monitoring the time between when a link exchange request is sent to you, and when you respond either by reciprocating the link, or politely declining the link request. The faster the response the higher the ResponseRank number will be. Only LinksManager users can initiate the requests and have the request tracked with the ResponseRank qualifications.
Introducing the latest innovation in relevant link exchange...ResponseRank
robots.txt - A file on a web site in the root directory that is used to control which spiders have access to which pages within a website. When a spider or robot connects to a website, it checks for the presence of a robots.txt file. Only spiders that adhere to the Robots Exclusion Standard will obey a robots.txt command file.
more information on how our link checker obeys robots.txt here
S
SEM search engine marketing - a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine Result Pages (SERPs).
see also: SEO search engine optimization, SERP search engine results page
SEO search engine optimization - is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results.
see also: SEO search engine marketing, SERP search engine results page
SERP search engine results page - pages returned by a search engine in response to a search term. The results normally include a list of web sites with titles, a link to the page, and a short description showing where the keywords have matched content within the page.
see also: SEO search engine optimization, SEM search engine marketing search term - The keyword terms used in a search engine to find sites relevant to that term.
sitemap - a graphical representation of the architecture of a web site. Either a document in any form used as a planning tool for web design, or a web page that lists all the other pages on a web site. This helps visitors and search engine bots find pages on the site.
see also: Google SiteMaps
spidering - the process in which a program or automated script browses the Internet in a methodical, automated manner.
SSI server side includes - used to insert the code from one web page inside the main web page. This is done on the server side before the page is shown to the visitor.
see also: iframe, include
subdomain - a domain that is part of a larger domain. In the URL http://blog.linksmanager.com the 'blog' part is the subdomain of the domain linksmanager.com. 'www' is the most common subdomain on the Internet.
T
text link - A hyperlink that is comprised of text, in comparison to an image link. Clicking the text will take you to the specified link's target.
three way links - A 3 way link is where Site A links to Site B, Site B links to Site C, and Site C links to Site A. 3 way linking can be done successfully; however, it is frequently abused by black hat webmasters.
see also: 3 way link, triangular linking
Three Way Links: Traffic Builder Or Search-Engine Suicide
three click rule - The principle that it should take no more than 3 clicks to access any feature or page of your web site.
toolbar - Toolbars for browsers are best known for adding functionality and ease-of-use options to the end user. The browser still handles basic navigation, and toolbars often add additional functionality to browsers depending on the toolbar programming.
Request Link Exchanges Directly to your LinksManager Account from your Internet Explorer browser window!
Top Links List - lists of the most popular links on your links pages. Link popularity is based on how frequently a link is clicked on by users visiting your links pages.
see also: click tracking
What are Top Links Lists? more information on click tracking
triangular linking - A three way link is where Site A links to Site B, Site B links to Site C, and Site C links to Site A. 3 way linking can be done successfully; however, it is frequently abused by black hat webmasters.
see also: 3 way link, three way links
Triangular Linking: Traffic Builder Or Search-Engine Suicide
two way links - A two way link is where Site A links to Site B and in return Site B links back to Site A. This is also known as reciprocal linking which is what the internet is built on. see also: 2 way links, reciprocal links How LinksManager helps you manage two way links
U
URL uniform resource locator - Your web site's address. URL's not only contain http:// for displaying websites but also include ftp, mailto and other web communication methods.
V
W
W3C World Wide Web Consortium - The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web and develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential.
Why W3C Compliance is Important
web 2.0 - refers to a perceived second generation of web-based communities and hosted services to facilitate creativity, collaboration and sharing between users in a more simplified and organized format.
white hat - The term that describes companies, individuals or programs that engage linking in ethical ways or using ethical practices.
X
XML - Extensible Markup Language (XML) is a general-purpose markup language that allows its users to define their own tags. Its primary purpose is to facilitate the sharing of structured data across different information systems, particularly via the Internet.
Xlinks - The XML Linking Language is an XML markup language used for creating hyperlinks in XML documents. XLink is a W3C specification that outlines methods of describing links between resources in XML docum
Saturday, June 19, 2010
Standard Linking Policies
The members of LinkExhcangeHQ.com have several standards that they must abide by, and other standards that are optional depending on each website. Please read these requirements carefully to ensure that any problems are avoided before they become major issues.
Required Standards
1. Reciprocal Linking - A return link must be given BEFORE you want to have a link on one of our member sites. If you are not willing to give a return link, do not request one from our members.
2. One-Way Linking - This is also 3-way linking, etc. One-Way links are available and encouraged, however the site that links to our members site must be of the same ranking in PR and visitor traffic as the site that our member is linking to. This ensures that the exchange is even.
3. Accessibility - Your links section must be connected directly to your web sites home page so that visitors can find our links. This also means that links pages that are more then 3 clicks from your home page are not going to be acceptable.
4. Robots - Your links section must be able to be crawled by search engine robots and not blocked by "nofollow" tags, robots.txt directives or the use of Javascript links.
5. Home Page Links Only - We do not link to internal pages, subdomains or landing pages. Any redirections will be refused immediately.
6. Valid Contact Details - If your contact details are not correct, your links will be rejected immediately.
Optional Standards
1. Quality - Your site must be of a reasonable standard as we don't want our members visitors sent off to second-rate websites.
2. Relevant Links - Be realistic here. Some sites are selective in the links that they will accept, and usually this is reflected in the categories that the webmaster has set up. If you are unsure that your website may not be suitable, contact the webmaster first before requesting a link. The main areas that will cause problems with some members are gambling, pharmaceutical and adult sites. It's up to each individual webmaster to decide if they will or will not link with sites outside of their own areas.
3.Organization - Your links pages should be organized into sections and not in just one long list or in sections such as "Links 22", "Links 23", etc.
Required Standards
1. Reciprocal Linking - A return link must be given BEFORE you want to have a link on one of our member sites. If you are not willing to give a return link, do not request one from our members.
2. One-Way Linking - This is also 3-way linking, etc. One-Way links are available and encouraged, however the site that links to our members site must be of the same ranking in PR and visitor traffic as the site that our member is linking to. This ensures that the exchange is even.
3. Accessibility - Your links section must be connected directly to your web sites home page so that visitors can find our links. This also means that links pages that are more then 3 clicks from your home page are not going to be acceptable.
4. Robots - Your links section must be able to be crawled by search engine robots and not blocked by "nofollow" tags, robots.txt directives or the use of Javascript links.
5. Home Page Links Only - We do not link to internal pages, subdomains or landing pages. Any redirections will be refused immediately.
6. Valid Contact Details - If your contact details are not correct, your links will be rejected immediately.
Optional Standards
1. Quality - Your site must be of a reasonable standard as we don't want our members visitors sent off to second-rate websites.
2. Relevant Links - Be realistic here. Some sites are selective in the links that they will accept, and usually this is reflected in the categories that the webmaster has set up. If you are unsure that your website may not be suitable, contact the webmaster first before requesting a link. The main areas that will cause problems with some members are gambling, pharmaceutical and adult sites. It's up to each individual webmaster to decide if they will or will not link with sites outside of their own areas.
3.Organization - Your links pages should be organized into sections and not in just one long list or in sections such as "Links 22", "Links 23", etc.
One Page - One SEO Campaign
Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. The consequence of attempting to promote an entire site with one SEO campaign is that different pages should target different keywords and different visitors.
Not only does this help to ensure a more effective SEO marketing campaign for your site as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.
Building A Link Profile
Gone are the days of cramming a page with keywords and subsequently seeing it ranked highly in the SERPs (Search Engine Result Pages). One of the most important facets of an SEO campaign is the building of a powerful link profile. Search engines use the number of links pointing to your site as a guide to its value. Not only do they consider the sheer weight of links, though, they also take into account the value of the page where the link is found. The most effective link profile should consist of a combination of directory links and website links, single page links and site-wide links, even inbound and reciprocal links. However, all of these links need to be relevant and from good quality sites. Some marketers and webmasters opt for paid linking because it enables them to effectively select the pages where there link will appear.
While paid linking does offer greater control over the pages that link to you, it can prove very costly. Paying for links in high quality directories should provide more than a link profile boost, though, and this should also be taken into consideration. The same is also true of links placed in prominent positions on busy and relevant pages.
Ongoing SEO Work
SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing.
Sites that are especially caught up in highly competitive markets will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Less competitive pages will also need to keep their profile updated and will need to ensure that they are still targeting appropriate keywords.
Not only does this help to ensure a more effective SEO marketing campaign for your site as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.
Building A Link Profile
Gone are the days of cramming a page with keywords and subsequently seeing it ranked highly in the SERPs (Search Engine Result Pages). One of the most important facets of an SEO campaign is the building of a powerful link profile. Search engines use the number of links pointing to your site as a guide to its value. Not only do they consider the sheer weight of links, though, they also take into account the value of the page where the link is found. The most effective link profile should consist of a combination of directory links and website links, single page links and site-wide links, even inbound and reciprocal links. However, all of these links need to be relevant and from good quality sites. Some marketers and webmasters opt for paid linking because it enables them to effectively select the pages where there link will appear.
While paid linking does offer greater control over the pages that link to you, it can prove very costly. Paying for links in high quality directories should provide more than a link profile boost, though, and this should also be taken into consideration. The same is also true of links placed in prominent positions on busy and relevant pages.
Ongoing SEO Work
SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing.
Sites that are especially caught up in highly competitive markets will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Less competitive pages will also need to keep their profile updated and will need to ensure that they are still targeting appropriate keywords.
Search engine position
Search engine positioning makes sure that you get those top rankings and is the most cost effective means of web site promotion. We'll get you listed on the top search engines and help increase traffic to your site using a variety of time-tested guerrilla marketing techniques.
Most of your customers will find you by using a search engine or a directory and we will help you position your web site and improve your ranking because that's how you'll get the most traffic. We will also monitor your site's effectiveness and re-list you again when necessary.
We can also help you create an online advertising campaign based on chosen keywords and phrases which appear as small text ads in the margins of the major search engine results. This exciting new trend offers the most bang for your buck and yields results we think are better than traditional ads such as Yellow Pages and print ads.
We know what it takes to get noticed on the Internet. Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. It is also true that the more competitive the keywords you target, the more costly a campaign will prove and the less cost effective it will be. There are methods to help ensure that an SEO campaign proves both effective and cost effective.
Most of your customers will find you by using a search engine or a directory and we will help you position your web site and improve your ranking because that's how you'll get the most traffic. We will also monitor your site's effectiveness and re-list you again when necessary.
We can also help you create an online advertising campaign based on chosen keywords and phrases which appear as small text ads in the margins of the major search engine results. This exciting new trend offers the most bang for your buck and yields results we think are better than traditional ads such as Yellow Pages and print ads.
We know what it takes to get noticed on the Internet. Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. It is also true that the more competitive the keywords you target, the more costly a campaign will prove and the less cost effective it will be. There are methods to help ensure that an SEO campaign proves both effective and cost effective.
Dealing with Non-Reciprocal Links
It is common to have outgoing links that are for the benefit of your customers and that you don’t expect reciprocal links back to your site for. A good example are links that go to specific book pages on Amazon.com. Clearly such links can benefit your visitors, but clearly also Amazon.com is not going to reciprocate by placing links on their site back to your site!
There are two methods you can use to prevent “leakage” of PageRank from non- reciprocating links on your site - the first of which is recommended.
There are two methods you can use to prevent “leakage” of PageRank from non- reciprocating links on your site - the first of which is recommended.
Maintaining a “Related Links” Page
Since you must have external links that point to your site to increase your ranking with Google, other website owners will likely ask you to reciprocate as well by asking you to put links on your site that point to their sites. For this reason, you need to create and maintain a “Related Links” page.
In general, you should only link to other sites that offer similar or complementary products and services to your own. Don’t clutter your Related Links page with links to your aunt’s personal page for example (unless your aunt is in a similar line of work!). Remember that Google is analyzing what the theme of your site is, so you need to use keywords on your Related Links page that are related to your site’s keywords. This includes using keywords in the text of links that point to other sites if possible.
You should also include some actual content on your Related Links page. Simply don’t create a long list of links with no text. deally, all outgoing links to other sites should be located on single Related Links page on your site. This is because outgoing links can “leak” some your site’s total PageRank. There are two methods that can be used to counter this effect: Make sure that each outgoing link is reciprocated with a link back to
your site, otherwise don’t add it to your main Links page.
Add a second Links page that contains only non-reciprocating links and then prevent Google from crawling (and hence calculating PR for) that page.
Tip: For every search directory and portal you submit your site to and get listed on, you should also add a link pointing to it on your Related Links page. Make sure that you point to the specific category or sub-category page that you are listed in.
In general, you should only link to other sites that offer similar or complementary products and services to your own. Don’t clutter your Related Links page with links to your aunt’s personal page for example (unless your aunt is in a similar line of work!). Remember that Google is analyzing what the theme of your site is, so you need to use keywords on your Related Links page that are related to your site’s keywords. This includes using keywords in the text of links that point to other sites if possible.
You should also include some actual content on your Related Links page. Simply don’t create a long list of links with no text. deally, all outgoing links to other sites should be located on single Related Links page on your site. This is because outgoing links can “leak” some your site’s total PageRank. There are two methods that can be used to counter this effect: Make sure that each outgoing link is reciprocated with a link back to
your site, otherwise don’t add it to your main Links page.
Add a second Links page that contains only non-reciprocating links and then prevent Google from crawling (and hence calculating PR for) that page.
Tip: For every search directory and portal you submit your site to and get listed on, you should also add a link pointing to it on your Related Links page. Make sure that you point to the specific category or sub-category page that you are listed in.
Creating a “Link to Us” Page
Google places importance on what the text of links are that it finds on other sites. Google analyzes the text of a link and compares it to text found on the linked-to page. You want other website owners to put your best keywords in the text of links that point to your site, and then you want to make sure those same keywords appear prominently on your linked-to page.
One way to help ensure this to create a “Link to Us” page that contains an example of actual link code that other website owners can copy and use on their websites. This helps you control what the text of the link says that is placed on other sites.
Using a site about house plans as an example, here is representative link code on a “Link To Us” page:
Link to the Best House Plans Site!
Link to one of the fastest-growing sites for house plans on the Web today!
Adding our link to your site is very easy. Simply copy the code between the dotted lines and add it to your web page:
DTP Learn Easily - DTP it means Desktop Publishing - Prepress and HTML - Internet - Hyper Text Markup Language, free perl cgi scripts etc.
If you would like a link back to your site, please contact us at…
Note how the keyword phrase house plans is used both in the link text AND in the description that follows (as well as in the page heading, first sentence, etc)
One way to help ensure this to create a “Link to Us” page that contains an example of actual link code that other website owners can copy and use on their websites. This helps you control what the text of the link says that is placed on other sites.
Using a site about house plans as an example, here is representative link code on a “Link To Us” page:
Link to the Best House Plans Site!
Link to one of the fastest-growing sites for house plans on the Web today!
Adding our link to your site is very easy. Simply copy the code between the dotted lines and add it to your web page:
DTP Learn Easily - DTP it means Desktop Publishing - Prepress and HTML - Internet - Hyper Text Markup Language, free perl cgi scripts etc.
If you would like a link back to your site, please contact us at…
Note how the keyword phrase house plans is used both in the link text AND in the description that follows (as well as in the page heading, first sentence, etc)
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